“wearable elegance for the everyday”
Kind To Kind, formerly known as LilyPirates, has been dressing like-minded individuals since 2009.
Here at Kind To Kind, we ground ourselves in providing women with polished pieces that are wearable and thoughtful of their everyday lives.
Balanced harmoniously between feminine form and sensible function, our pieces ease women effortlessly into their daily encounters.
Be it an impromptu work appointment downtown, or a long anticipated family picnic by the bay, we dress women fitting for whatever the day beholds.
At our core, our ethos remains — to provide her with pieces increasingly appreciated with time; pieces for her to depend on from the fulfillments of each day to the traversing of the seasons.
“easy looks for the busy everyday”
We exist to provide women with modern pieces that ease them into the tasks of everyday life.
Our clothings are fuss-free, comfortable, and considerate of our customers’ needs of today and tomorrow.
At our core, we prioritise refreshing and reliable pieces so that women can focus on building the fruitful seasons of their lives instead.
“we got you covered”
Without settling on either comfort or style, Kind To Kind delivers modern everyday apparels that make peace with the realities the modern women has.
Beyond providing pieces that women can rely on to look good and feel good, we desire to always be thoughtful of our customer’s everyday experiences.